Many of you reading this article have heard the acronym K.I.S.S., Keep It Simple, Stupid. This was Johnson, one of the designers for the SR-71, handed a group of engineers a box of simple tools and told them to build him an engine that could be repaired using only those tools by an average combat mechanic in a battle situation. This principle is still a bedrock of ideology in many fields today.
This principle is key in web design. Many designers working today began using a simple word processor like Notepad. While a vast array of design tools are available today, many designers prefer to stick with simple tools, simple design and simple schemes. Nothing is more frustrating for a web designer or their clients then having features of their web pages not work properly, or not work across many web browser platforms.
This ideology is at the heart of SolTerra’s web design philosophy. Our aim is to create sleek, simple pages that help your target audience relate most clearly to you.
So whether you are a web designer or a business owner looking to have a page designed, remember this principle that Leonardo da Vinci summed up by saying "Simplicity is the ultimate sophistication".