With video marketing, your message stands a far better chance of being
heard. There is a lot
of compelling evidence suggesting that online video marketing is the single
most practical use of your marketing time and energy.
Videos are
captivating.
Video Marketing can…
SELL: Convince people to buy your product
ENTERTAIN: Attract with enjoyable content that creates
brand awareness
EDUCATE: Teach viewers about your particular
cause or product
- 100 million Americans watch online videos
- 55% watch videos every day
- 70% of online marketing campaigns now use video advertising
TWO MINUTES is all it takes… On average, a website visitor will stay two minutes
longer on a site when they watch a video.
After 72
hours of visiting a certain website, people only remember…
- 10% of the text
- 65% of the images and visuals
- BUT a staggering 90% of the VIDEO
Videos speak far more than words…
- 1.8 million words = one 60 second VIDEO
- 4 out of 10 shoppers will visit a store, online or in person, as a direct result of watching a promotional clip
Web video reaches more people than text,
and dramatically improves
your website's search result ranking.
- 50% greater chance of ranking on the first result page than any textual page
- 70% of the top 100 listings in Google employ video marketing
If you’re not using
video marketing, you may be losing customers to those who do.
Harnessing this
powerful tool can lead to higher engagement rates, increasing your leads and
sales.
Sources:
Forbes Insight
Online Publishers Association
Dr. James McQuivey, Forrester Research
comScore Report
Googleblog
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